Discussion point
Why media produces stereotypes?
To appeal to a wider target audience ( CA appealing to men- not her primary audience) ( to make more money- more people will watch video/ buy album).
So the audience can identify with the artist from the social group/ behavior they are displaying.
So the audience can link appearance of the artist to stereotypical personality traits. This means the audience can easily identify with the artist.
Artist of their status can be seen as aspiration/ role model (not necessarily a positive thing)
Video analysis
Are the pop music videos reinforcing stereotypes?
What is the video trying to tell us about the artist?
1.What are the men/women doing?
2.How are the men/women dressed?
3.Describe the body language of the men/women: are
they sitting, standing?
4.Where is the video taking place?
5.What is the message of the song?
6.What is the story of the video?
7.What objects are shown in the video? (cars,
jewellery)
8.What is the general atmosphere?
Summarise: do videos help to establish a
stereotype of a pop star?
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